The easier it is to participate in a sustainability program like Nori, the less motivation it requires for farmers to enroll.
But the current lack of digitization in the ag space makes it challenging for farmers to get paid for carbon removal.
So, is there an easy way to track agricultural data and compensate farmers for regenerative practices?
Dane Braun is Vice President of Product at Bushel, an ag software company that is digitizing the infrastructure for grain.
On this episode of Reversing Climate Change, Dane joins Ross and Nori team members Laura Satkowski and Jada Dormaier, to explain how our partnership with Bushel makes it easy for farmers to practice carbon removal.
Dane shares Bushel’s efforts to standardize and connect the many digital applications available to farmers and describes how growers might use data to make decisions around implementing regenerative practices.
Listen in to understand the parallels between how grain is priced as a commodity and the NORI token and learn how farmers might be able to benefit from being part of the Nori-Bushel partnership.
More from the show
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Carbon Removal Newsroom, the news show that ran alongside this one, is over. Its episodes are still up, on the feed Climate Workers Anonymous now uses.
Carbon Removal Memes is still going.
Resources
Make Your Own Biochar on RCC S3EP25
Dane Braun on UNL’s FarmBits Podcast
Full Transcript
Ross Kenyon: You’re listening to the Reversing Climate Change podcast by the team at Nori, the carbon removal marketplace. This is a show about the innovators and entrepreneurs developing solutions to climate change. Hello and welcome to the Reversing Climate Change podcast with Nori. I’m Ross Kenyon, I’m one of the co-founders of Nori and the creative editor there. Today, Jada Dormaier, supply account manager, returns to the show. Number two, right, Jada?
Jada Dormaier: Number two. Thanks for having me.
Ross Kenyon: Yeah, we did. We did that biochar show, which was super fun and, as I said, minorly traumatizing, how many attempts it took. But you were so persistent in making it, so thanks for your help. Yeah. And then, first time for you — Laura Satkowski, product manager for supply at Nori. Hey, Laura.
Laura Satkowski: Hey, thanks for having me.
Ross Kenyon: Yeah, happy to have you. Always happy to have a new person on the podcast. I think the work that you do is super interesting, and you’ve been quite involved in working with Nori’s partnership with Bushel. And we have Dane Braun here, VP of product at Bushel. Hey, Dane.
Dane Braun: Hey, everyone. I think this is my second podcast ever in my life.
Ross Kenyon: So, wow. What was the first one?
Dane Braun: It was a group in Nebraska. I think it was a couple of students, actually, and I think it’s the University of Nebraska, if I recall correctly.
Ross Kenyon: Did it go well? Was everyone happy?
Dane Braun: Yeah, they haven’t invited me back, so I don’t know.
Ross Kenyon: No, I think people don’t take it personally. Yeah, yeah. Well, we want to talk about our work together — Nori’s working with Bushel and vice versa. Maybe a good place to start, though, Dane, is: what exactly is Bushel? What do you all do?
Dane Braun: Yeah, so Bushel is a software company focused in agriculture. We are building technology to digitize the infrastructure for grain in the US and North America, and ultimately the world is the plan. But you know, the goal is digitize the grain flow throughout agriculture, be that digital infrastructure. There’s amazing physical infrastructure in the US that’s in use today through grain elevators. You think of the railways that we have, the road system. How can we digitize the data that’s flowing between every party within the system, is what we’re focused on — and also using the money movement between players in the system, too. So money movement and data movement.
Ultimately, we want to make those two move faster than they are today. Right now grain — the physical grain actually moves quicker. And so, you know, we’re focused on the data side and the money movement, and really helping grain buyers and farmers throughout the supply chain, just helping them with understanding their business and working better together.
Ross Kenyon: How is it possible that something that is heavy and cumbersome to move is faster than digital assets? How could that be possible?
Dane Braun: I think that’s the question I asked. You know, the train — speaking of the trains going by right now, I can see the grain moving. The grain, you know, just flows. It seems to flow easier between entities. [unclear] So, you know, I’ve been — I guess in comparison, I’ve been to Brazil. I actually have some family there and spent some time there, and the infrastructure is just way different than it is in the US. Things take days to move, the physical infrastructure even. And here we have, you know, amazing — if you really think of it, like, we’ve invested a lot in the physical infrastructure with our interstate system, our rail system. It just makes it easy to move the physical goods.
We haven’t invested as much on the digital side. Data still takes a while. It’s emailed back and forth. If you’re lucky, maybe it’s USPS mail service moving the data back and forth. Like, that takes days, and that can take longer than actual grain movement today.
Ross Kenyon: I think that’s a great introduction to what Bushel is and the problems that you’re thinking about. Where does Nori enter into this? Does it make more sense to start with Bushel’s interest in Nori, or Nori’s interest in Bushel? Which side should go first to explain this to listeners best?
Laura Satkowski: So I think I’ve got Nori. One of our big pain points is the lack of digitization in the agriculture space. And it can take longer than a growing season for us to be able to aggregate all the farmers’ data and to be able to run our model and predict how much carbon the farmers are sequestering. So I think — how do you view what you guys are trying to push forward in terms of digitization in the agriculture space, to kind of be mutually beneficial for both farmers, Nori and Bushel?
Dane Braun: Yeah, that’s a great question. So our business is really focused on, you know, from farmer all the way to CPG: how can we connect the data points and provide value? We really take an ag-agnostic approach. So we try to help the users of our product, like the farmers, the grain elevators, ethanol plants. If they have programs that they want to enter into, or if they have programs like sustainability programs, carbon programs — or it could just be like identity preservation programs — how can we help them with the digital data side of that? Make it easier, so that the ability for them to do it is easier, so it takes less motivation.
If you have ever followed the Fogg Behavior Model, or ever read about it — that’s kind of like an inverse of motivation and ability. And so when things are hard to do, you need to have high motivation in order for something to actually be done. And then the inverse: when things are easy to do, like our connection between Bushel and Nori, then it takes less motivation to actually do it. So the goal is really, you know, how can I make it easier, so it takes less motivation and get more people to sign up for programs that they are interested in, like Nori?
Laura Satkowski: Awesome. I think something pulling from that — making it easier for enrolling in these programs, and then also kind of thinking about operations. Right now we’re seeing really high input costs for farms, and that’s kind of drastically changing over this past year, and I’m thinking about how farmers are trying to maintain profitability and the uncertainty. And I think that digitization plays a big role in that, in terms of making it easier to kind of find these programs and enroll in these programs and just understand. So kind of, how do you view Bushel and Nori working together to reduce input costs and help farmers maintain and grow their profitability?
Dane Braun: So I grew up on a farm in Minnesota here, and so it’s always like, let’s get back to the basics — what are the numbers saying as we are planning for our next year? And FarmLogs is a great place to start. So FarmLogs, we acquired — Bushel acquired — about 18 months ago, and so that’s our farm management system that is connected with Nori. So starting in FarmLogs, you can really understand what is your business sitting at for this year, but also start planning for next year. So what are my input costs? You’re saying they are going up. But also, you know, what are my revenue opportunities, both from selling the commodity but also, like, what are other programs like Nori that I can sign up for in order to generate additional revenue for my farm, and how can I make these books balance?
I think that’s where our connection really helps. We kind of understand what’s happening at the business side, the profit and loss, and we’re really automating a lot of that stuff with machine data coming in through Climate FieldView and John Deere. And also we’re automating on the revenue side with grain contracts coming in. Now it kind of gives a farmer an idea of, where am I sitting, how am I doing. And then, you know, it’s pretty quick to see what other programs are available. Nori is available, there’s additional dollars here that I could sign up for — oh, and it’s easy to do because they have a connection. I don’t need to fill out all this paperwork because I can just send that data over through the connection that we’ve built together to make that happen a lot easier. So I think that’s where our real partnership works.
Jada Dormaier: In this case, I’ll just drop in really quick and let people know how the Nori program works a little bit, to explain what is easier about the partnership with Bushel. So typically when we enroll farmers, we ask them for boundary files and 30 years of data from 2000, and we project it all the way to 2030. And so obviously there’s a ton of information that goes into that — asking about what was planted, their tillage information and all sorts of other things. And so the partnership with Bushel allows us, for FarmLogs users, to let us know that they want to enroll, and Bushel will send us their boundary files, which typically take one of the longest amounts of time to get.
We have to convert them to a GeoJSON file — not that anyone knows what that is — but we’ll get shapefiles typically and convert it, and so Bushel does that work for us. And so some of the most time-consuming pieces of this are taken from the information that farmers are giving to Bushel, and then they give it to Nori, and we are able to put it in a bit quicker and get projections faster.
Ross Kenyon: That sounds like a valuable integration. Then I’m wondering, how many integrations do farmers face here, Dane? Do they have a whole suite of apps on their phone that they’re expected to keep up with? Is it like, every day I get pitched some new SaaS product and my life is just, how many of these platforms am I expected to know about and keep up with? Is it similar in parallel for farmers, or what’s it like for them on the digital side?
Dane Braun: That’s a good question. It definitely can be a lot to chew through and select. But generally, you know, you’re going to have a farm management software that, if you choose to use, you’re going to use that — or good old Google spreadsheet, or Excel spreadsheet, I guess. But yeah, there’s a lot of applications for management software. There’s the machinery software, and then that’s just on your device, and then you get into the actual cab and you may have displays with different softwares, and you might have one for your rate controller on your chemical applications but a different one on your planter.
So the problem in agriculture is there’s a lot of divergent systems. And there are some companies like Leaf, for example — a company we use that is really trying to connect, and their focus is on the machinery data, to start to normalize the machinery data and standardize it. And that’s what FarmLogs is doing: we’re bringing in the standardized data from Leaf, and we’re also making it easier for farmers to add additional data points to it, so we can have a holistic picture of the farm and provide that to partners like yourself, so you have a complete picture. And we at Bushel are trying to do that on the grain side.
Farmers have to make the hard choice of what applications and tools and equipment to run. And on the grain elevator side, or grain buyer side, they’re making decisions on what ERP to run. We’re interconnected with 14 different accounting softwares or ERP — enterprise resource planning — tools. They are trying to make the choice: what should I use? And so there’s kind of all these systems floating around that we’re trying to connect, and same with others in the industry. And I think that’s really key in agriculture. If we want to move the needle, we need to really build a standard and connect these data points, both for carbon programs, for identity preservation programs, and just normal standard operating procedures within agriculture.
Laura Satkowski: Yeah, I think it’s so cool that you guys are working to aggregate the historical data and then also what people are doing now, from so many different sources, because ultimately that’s going to provide a decision-making tool for the farmer and have them be able to better gauge profitability and just give them better data as to, like, is no-till right for this field, or should I experiment with cover crops instead? So I feel like so many, so many use cases from that data organization and aggregation that you all are doing.
Dane Braun: Definitely. And with the data standardization comes the innovation. Once you have this sort of standardized, it’s hard to even imagine what is possible. Because even just some ideas of like, okay, let’s connect some of the — maybe in a mass balance style — like, what applications happened to the grain that I can bundle together, that then moves through this supply chain, and actually I can see it make it all the way to a General Mills, the Cargill, the end user. Like, even on a mass balance scale, that gets interesting if you have the data available to do that.
Ross Kenyon: That sort of — amazing that data can even point you in that direction. Are you just able to draw from so much of this historical data that you have access to? But then also, is it peer farmers in similar climates that you’re able to judge their data from, having implemented practices earlier than the farm using the app, trying to determine whether they should implement regenerative practices? Is that how you advise on something like that, or is it different?
Dane Braun: We probably don’t get to that detail just yet, Ross. I think we’re very much just focused on the farmers’ activities that they’re doing — what spraying activities they’re doing, planting, when they’re doing them, the field boundaries, and then also their grain sales. So understanding what they’ve sold and when, and really actually helping them understand those pieces. I think a next level further is getting deeper into what practices are you doing more specifically, as you’re pointing out. We do collect some of those, but not into the detail that maybe we would want for future programs.
But yeah, getting that level of information kind of at a field level at the very least — and I’m just talking about imagining the future here, not saying Bushel has this or FarmLogs has this figured out — but imagine at the field level you have all these activities and applications, actions that happened, and you connect that to the actual grain scale ticket data. And now you can start seeing that flow through the system, the ag system, at least at a mass balance scale.
So if you are looking for certain qualities of grain or certain practices that happen at the field level — maybe it’s no-till, maybe it’s strip-till — could you at least document that? If I’m a grain buyer and see, oh, okay, 40% of my corn came from no-till practices, and I can connect it to the field level just because I’ve connected field-level data through Bushel and FarmLogs to what the farmer did and to the actual scale ticket. And that raises that traceability that a lot of CPGs and consumers are maybe looking for.
Laura Satkowski: Yeah, I think that’s great. And ultimately I think that’s going to provide more market opportunities for farmers, and also kind of incentivize further these different practices that are sequestering carbon.
Ross Kenyon: I’m curious if we could get an overview of the grain industry, the grain market. One of the narratives that I think is pretty common — it goes back at least to the Earl Butz days of the get bigger, get out — and farmers being squeezed on inputs and falling prices. Well, now there’s no falling prices, of course, especially not for grain. But the market gets described as being monopsonistic, that there’s only a few buyers and they’re big aggregators. Is this even a true narrative? Surely the story of farming is probably a lot richer than I described. I think people use that narrative because it’s very at hand.
Dane Braun: Well, I would disagree on the buyer aspect. There are quite a few buyers here for the grain. And then also, with the futures market, there are a lot of people, even speculators — which are healthy in the system — who can both speculate on, is the grain going up or down. So I wouldn’t hold that to be true; I think there are enough buyers. Farmers — yeah, I mean, let’s be honest, for the last... farmers every year, that’s been going on for hundreds of years, or 100, 100-plus years at least. But I think as more of these specializations become available, identity preservation programs like Nori and others in the space, that gives some opportunity for farmers, for the next generation, to maybe stick around longer. And that’s what excites me, I guess.
And it excites me to have, you know, our technology that we’re providing just at its base core help the farmer understand their profitability. And if we can do that, that hopefully helps more people stick around in farming longer, at the very least, or at least pass it along to the next generation if they so choose. So I think — yes, it’s a great [unclear], like, you know, things get consolidated over time. It’s a pure economy where we have tons of buyers and tons of sellers, and so it’s going to come to some equilibrium and it’s going to keep kind of trending down, but we can help slow it down and also help bring other opportunities for some farmers that maybe didn’t have that opportunity, or even some farmers starting out, smaller farmers that want opportunity.
Ross Kenyon: So creating opportunities for farmers to specialize by tracing their products through the supply chain, so that they can differentiate and aren’t selling into this commodity market — or they’re selling into a more differentiated commodity market. It sounds like you view that as potential in the future, maybe even in the near future. Am I understanding you?
Dane Braun: Yeah, right. I would say — I mean, we’re already seeing that. I don’t think we will ever get rid of commodities per se; I think they are here for the long haul. But I think there’s going to be more opportunities to differentiate. Our farm does identity preservation of soybeans that ultimately get shipped in containers and exported to Asia for consumers, and so they can track it all the way down to a container of soybeans, all the way down to the farm level. It’s kind of cool.
I mean, we benefit — we get a premium. We have lower yields out of that commodity, but we get a premium out of it. We’ve got to do a few extra steps in the process, which is all just like signing up for a program like Nori’s. You may have to do some extra steps, but you also get a benefit from it. So it’s just evaluating what makes sense for you as a farmer.
I think that’s where this partnership really helps and works, right? Like, FarmLogs — you can evaluate your profit and loss, you can evaluate how you’re doing. Maybe I should just, you know, I’m doing really well in the space I’m at, or maybe I should be exploring other programs for additional revenue like Nori. And then once I make that decision, it’s an easy connection. That’s what I love about this. Like, let’s make this so easy that it takes less motivation in order to make it happen.
Laura Satkowski: Yeah, exactly. And I think one of the things I really like about Bushel and Nori is that it supports both small and large farms, and I think you see very different decision-making patterns among the different sizes of farms. Often you’re seeing those large farms with more capital, more flexibility in practice experimentation, so I think they’re often the ones to adopt these conservation practices sooner and more aggressively than smaller farms. But both Bushel and Nori are supporting all sizes of farms, so it kind of allows a financial payment to these smaller farms to be able to think and experiment a little bit more with these practices that hopefully can increase profitability in the long run. Do you agree, Dane?
Dane Braun: Yeah, I agree. It makes sense for both large and small farms. I don’t think we’re picky. I’m agnostic on your size. And, you know, maybe a large farmer will just try a certain number of acres to sign up, or maybe they sign everything up. So I don’t think we’re picky on it.
Jada Dormaier: And can you talk about what kind of farmers you guys are working with at Bushel? So I was just reading an article that was saying that the average age of a farmer is 60 and is increasing. I don’t know if we have [unclear] laughing, but my dad’s — maybe he’s above that age. So yes, I’ve got two, and I’m also from a farm. What kind of farmers are you guys working with? Do you see that older farmers are not using this tool, or what’s your demographic?
Dane Braun: Yeah, that’s a great question. I think, to your point, average ages — you know, what, 60? Did you say 58? It’s likely somewhere around 60 now. So we’ve seen a lot of adoption at all ages, to be honest. I think the goal with technology needs to be, especially in agriculture, it has to be simple, intuitive and actually valuable. There’s been a lot of technology out there that maybe wasn’t easy to use, but also maybe it wasn’t very valuable. And so what we’ve really strived to do is those two things.
Keep it simple, because if you think of it, a farmer has so much technology — like we were talking about earlier, they have all this equipment in their tractors, they have all this software on their computer, and they’re using it for maybe just a few weeks out of the year. Like, you’re planting just a few weeks. How do you remember how that thing works? You know, we work for a technology company here, we use our Mac every day, we know exactly how it works and all the tips and hints. But for a farmer who’s bouncing between equipment and software, it has to be simple. It’s got to be easy to use for them, because they’re adopting so much technology. And then it’s also got to provide value — that’s key too.
So with Bushel, you know, we’re always focused on, how is this valuable for the users, and also value for the customer — and sometimes those are different. How do we provide value through FarmLogs, like, how do they just get value out of using the product and understand their business better and make better decisions? So that was probably a long-winded answer to your demographics question. You asked what are the demographics; I went on a long-winded answer. But my point is, I think it’s very diverse. We have a lot of farmers in different ages, and then I would say from a farm size, we probably mostly are, you know, 250 acres plus is probably our farm size, just for our demographics that we have.
Jada Dormaier: And can we just talk about the state of farming right now? Can you tell us what you’re thinking about? You mentioned the uncertainty, the input costs are rising. There’s just a lot going on. Can you speak to that a little bit, the state of agriculture?
Dane Braun: It’s definitely an interesting time, and there’s some outside forces at play, right, with the war in Ukraine and Russia. I think it’s definitely an interesting time. Like, you’re seeing expenses increase; we’re also seeing commodity prices — well, they have been increasing. They’re still up there, to really balance that out. It’ll be interesting to see just what the yield reports come out to be, too, and how people did this year, and the revenue, and going into next year. I think I’m still bullish. I’m still bullish on — I’m always probably bullish on agriculture. That’s probably a bias, I have to be honest.
Jada Dormaier: So that’s what I’m thinking about, [unclear]. I’m from a farming family too, and actually my dad is an alfalfa farmer. And so I think that sometimes you have to be optimistic about farming because you don’t really know what’s coming with the weather.
Dane Braun: [unclear] — like, the wars are causing some effects, but there’s also weather, there’s all sorts of other things. There are speculators and commodities and all those things, so why the prices — there’s expenses, there’s interest rising right now, so the interest for lines of credit is going to go up. So there’s a lot of, I guess, headwinds in some areas, but grain prices are also strong, and, you know, US agriculture is pretty resilient overall as well.
Ross Kenyon: Yeah, I think people don’t realize how risky it is, though. So I like that we’re talking about this.
Dane Braun: Yeah. And I think, to diversify risk — actually, that’s a good point. Like, to diversify risk, you look for other programs. Plug, plug here for Nori. You diversify your risk and, you know, make sure — hey, okay, if I do these things, I get a certain return and get some revenue, right? So that’s how you can diversify risk in your operation.
Laura Satkowski: Yeah. And we actually make a parallel between the grain market and our token that will be launching soon. What do you think about Nori creating a token to pay for carbon credits?
Dane Braun: Well, here’s my plug for a Bushel wallet. I hope the token shows up in Bushel Wallet, so the farmer can easily move it and cash it if they want.
Laura Satkowski: We’d like that to happen.
Dane Braun: Yeah.
Laura Satkowski: Yeah, awesome. But we draw some parallels between how grain is priced as a commodity and how we want our token to be thought of.
Dane Braun: Yeah, that’s awesome. I think that’d be great. Kind of gives the opportunity for farmers to decide, okay, do I sit on this token and wait for a better price, or is this a good price now? Probably, you know, brings some discoverability and the true price of the token. Farmers are used to doing this, right? They have their silo, they’re waiting for a good price at the elevator before they bring their produce over, right? Or they’re using the futures markets to change that price in some other financial way. All of the above — all these matter. In the market you can cash, you can sell your grain forward up to two years sometimes in the market, even to the grain buyer. So you can forward contract, you can sit on it, you can do all of the above, I think.
Laura Satkowski: Sometimes we make it seem a little bit more complicated when we say cryptocurrency, and people are like, wait a minute, I don’t know what that is. But if we can relate it to something that farmers know, it makes a lot more sense.
Dane Braun: Definitely, definitely.
Laura Satkowski: Yeah. We were talking a lot about the benefits of digitizing the crop event data for largely sustainability and carbon payments. But what are some other areas that you’re excited about in the ag digitization space?
Dane Braun: Yeah, I think I alluded to it. It’s somewhat even just like standard operating procedures, the basics. Can we make money move a little faster than, you know, two-week check payment? Can we actually settle grain quicker because we can move scale ticket data digitally? So there’s like a speed, velocity piece that — I know it really sounds boring, but it’s also exciting. Like, as a farmer, I dream of this state, and maybe it’s a crazy dream, but I literally drop off my load of grain and, if I want to get paid right then, I get paid.
That doesn’t necessarily happen today, because there are all these standard operating procedures that take time. They take paper. Can we just get rid of some paper? I mean, I know that really sounds dumb, but there’s a lot of paper. Can we do that? And Excel spreadsheets — can we get rid of those?
Laura Satkowski: Yeah. Can we get rid of some spreadsheets? That’d be amazing. We would love that. Let’s get rid of them.
Dane Braun: But I mean, I’m being really stupid about that — I mean that, or cartoonish — but that’s true. Like, I do, you know, there are some standard operating procedures of ag that could definitely be improved and made easier. And then I think even just there’s some actions that are happening, like, can I sell my grain to a grain buyer anytime, any day and night? And that is something that Bushel allows farmers to do through Bushel Trade. And instead of having to make that phone call every time to sell their grain, can I get a little more proactive, more digital in that space as well?
Laura Satkowski: Yeah, I think — I agree, getting that digitization is going to be just so many new pathways in terms of payment and enrolling in these other programs.
Dane Braun: Yes. I honestly — I am so excited about standardizing data, and I know it probably sounds crazy, but...
Ross Kenyon: Wow. Okay, what is it? What a sentence right there.
Dane Braun: Because it breeds so much innovation, and I can’t even imagine the innovation it can breed. Think about — imagine if we didn’t digitize and standardize banking data and connecting two bank accounts. Do you think Robinhood would exist today? I don’t know. I don’t think so. It’d be a pain to set up. So I think that’s where it gets exciting. Like, I don’t even know the innovation in agriculture. You guys are innovating, you’re on the forefront, you’re building, you know, the Nori carbon program and you have the token. Like, you’re on the bleeding edge of programs, which is awesome. And what other things could come available that aren’t even in this space, in the carbon and sustainability space? I don’t even know that answer. That’s what excites me about it, though.
Ross Kenyon: I love that too, and one of the things that you’ve said — I think you said it more than once, and I really liked it — is that it should be really easy and should not require a great deal of motivation to participate in things like this.
I’ve been reading and thinking about habit formation a lot, and if you have to wake up earlier than you would ever want to in order to go to the gym, and you have to drive across town — like, how often are you going to go to the gym? Not that often. But if your data is in the same place and it’s like, hit this button, an API will connect it and make everything pretty seamless, and the UX that we’re all spoiled by at this point — I think that’s really a big component of scaling. That’s a good reason why designers and software have a huge role to play, more than just the hardware elements of carbon removal.
Dane Braun: Definitely, definitely. I think, if you ever want to check it out, the Fogg Behavior Model — I’ve been reading about that, it’s pretty interesting. That’s what talks about, you know, the motivation and ability. So if you have low ability, like you don’t have the skill sets, you’re going to have to take a lot of motivation in order to do something. For example — I think we’ve already talked about it, you talked about it from the gym standpoint — but in addition to that, you also need a prompt. So you probably need to lay your clothes out, in your case, Ross, put that before you go to bed every night. You should lay your clothes...
Ross Kenyon: To make it personal. Okay. Yeah.
Dane Braun: With your shoes, or more general than that, that like prompts you.
Ross Kenyon: Oh, yeah.
Dane Braun: And you go to the gym.
Ross Kenyon: So, yeah, apparently. Okay, I’ll go to the gym today. Are we going to start a fitness challenge for us? Is that also what we’re doing on this podcast?
Dane Braun: Yeah, I think that’s going to be a part of this. I’ve got a push-up contest going on now.
Ross Kenyon: Digital arm wrestling.
Dane Braun: Yes, [unclear] wrestling. The Zoom arm wrestling, like the worst startup pitch ever. There’s like gloves, or you can hug someone far away and then just using...
Ross Kenyon: Oh yeah, surely that’s going to happen. I wonder how far away we are from that future.
Dane Braun: I don’t know whether I’ll see it, but it’s coming. [unclear]
Ross Kenyon: Yeah, I think so. Well, if there are farmers who want to participate with Bushel and/or Nori, how can we bring them into the loop here?
Laura Satkowski: We’ll link in the show notes for farmers that are interested in sharing their data with Nori, to essentially make the enrollment process in Nori’s carbon marketplace a little bit easier. So you’ll be sharing your boundaries with Nori and some of your crop event data. I think more to come soon in terms of classifying tillage and cover crops. Right, that’s right.
And then you’ll be linked with one of our account managers, maybe Jada, to get you started on the Nori enrollment process and get you paid for some of the great practices that you’re doing, like reduced till, cover crops, increasing biodiversity. And if you actually just go to nori.com and click enroll there, we can also get linked up with FarmLogs through that. But we are also very excited about the partnership with Bushel and seeing where it goes from here. So, thanks for joining us, Dane.
Dane Braun: You’re welcome. Thanks for having me. It’s been a blast.
Ross Kenyon: Yeah, it’s our pleasure. Links to everything we talked about are in the show notes, except for Jada’s — I read a thing online, and who knows if it’s true or not, but I saw it [unclear]. If you can give us a great rating and review on Apple Podcasts or Spotify, it helps us a lot. Thanks for listening and have a great day.
Thank you so much for listening. If you could please subscribe and give us a great rating and review on Apple Podcasts or a rating on Spotify, that’d be much appreciated. It helps us get our content out to more people. You can sign up for our newsletter at nori.com. Follow us on social media. We will catch you next time.
