This is an episode summary from episode 371 of the Reversing Climate Change podcast. You can listen to it on Apple Podcasts, Spotify, YouTube, or wherever you consume podcasts.
Much of legacy media is dying. You know what isn't? Live sports. Where the outcome is uncertain, people want to watch.
That means bringing together large numbers of fans and athletes. And what does that all add up to? Emissions. And emissions that could potentially be detached from profitability, leading to budgets large enough to support meaningful carbon removal.
But will sports leagues move in this direction? Or is it better that it stay at the level of individual teams jockeying for brand value from climate action?
Today's guest is Dr. Aidan Preston, Senior Impact Manager of Milkywire and former Advisor to the United States Department of Energy.
Aidan is a sports fanatic and the author of Milkywire's latest report, "The Climate Cost of Growth in Sport: An Opportunity for Sports to Win on Climate".
We discuss the evolving media landscape around sports, the creation and surprising rise of new sports, the omnipresence of sports betting, and how all of this might play out for carbon removal and climate action.
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Resources
350: Robert Höglund Presents: The Many Perils of Being Catalytic in a Carbon Accounting World
"Mohammad Ali — Amazing Speed"; watch this video for the out-of-this-world dodges alone
America's Sweethearts: Dallas Cowboys Cheerleaders; you can see the F1 and golf series on Netflix too
Aidan recommended this Michael Lewis podcast on sports betting
Aidan sent me the link to this study on how talking to strangers brings satisfaction
Acquired episode about Indian Premier League Cricket
https://www.derekthompson.org/p/why-everything-became-television
CUR8
Taylor Swift and the Chiefs/NFL
Jason Isbell on being the subject of the documentary, Jason Isbell: Running With Our Eyes Closed: "Yet Isbell admits there were times during the filming process when he needed a moment to himself.
“I would leave the room, or unplug my microphone and get away from the camera. Sometimes it was too much,” he says. “But once the footage was all there and edited together, I didn’t use any sort of veto power or take anything out.”"
The Gulf of Aden (sorry, Aidan; I couldn't help it...)
More from the show
Ad-free episodes and other benefits come with a paid subscription.
Carbon Removal Newsroom, the news show that ran alongside this one, is over. Its episodes are still up, on the feed Climate Workers Anonymous now uses.
Carbon Removal Memes is still goofing around.
The books that come up on this show are collected on my Bookshop shelf.
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