Episode 389 of the Reversing Climate Change podcast. You can listen to the episode on Apple Podcasts, Spotify, YouTube, or wherever you enjoy your shows. You can also listen to/watch the full episode
Sometimes when people think they are coming at an issue from first principles, they're already pretty far downstream. What if rethinking an issue means really blowing past the current framework entirely and figuring out how to get the result in an entirely new way?
Emma Fuller is the Cofounder of Fractal Agriculture, a firm which takes minority equity stakes in farmland to help farmers switch to more regenerative practices.
Listen in to hear more about how to do business in an extremely creative way that blends customer insights and clever design to reduce friction, correct misaligned incentives, and the bypass the pathologies of the old way of doing things.
This episode's sponsors
Philip Lee LLP: legal resources for carbon removal buyers and suppliers
Listen to the RCC episode with Ryan Covington from Philip Lee LLP
Rainbow: a developer-centric carbon removal registry
"Why carbon markets need field engineers, not just scientists" on Rainbow
"What scientists actually do in carbon removal" on rosskenyon.com
Resources
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Carbon Removal Newsroom, the news show that ran alongside this one, is over. Its episodes are still up, on the feed Climate Workers Anonymous now uses.
Carbon Removal Memes is still goofing around.
The books that come up on this show are collected on my Bookshop shelf.
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